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French Vocabulary

Marketing Analytics, Consumer Behavior & Brand Positioning

Q: What level is Marketing Analytics, Consumer Behavior & Brand Positioning?

This lesson is designed for B2 learners and can still help a learner revising the topic at another level.

Vocabulary for conversion metrics, audience segmentation strategies, and viral campaigns.

Level B2 Category Vocabulary

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Lesson Summary

Vocabulary for conversion metrics, audience segmentation strategies, and viral campaigns.

Vocabulary

Comprendre le consommateur

The vocabulary of the corporate workplace, digital networks, and economics was introduced in the corporate workplace and employment lifecycle, the digital universe: devices, software & networks, and macroeconomics, global markets & financial forecasting. This lesson provides the specialised lexicon of marketing: analytics, segmentation, branding, and digital advertising. The contrast between the indicative and the subjunctive after verbs of opinion, studied in the subjunctive vs. indicative dilemma in doubt & certainty structures, is frequently encountered when evaluating marketing data.

Indicateurs de performance marketing

French	English
le taux de conversion	conversion rate
le taux de clics	click‑through rate (CTR)
le taux de rebond	bounce rate
le retour sur investissement (ROI)	return on investment (ROI)
le coût par clic (CPC)	cost per click (CPC)
le trafic organique	organic traffic
le référencement (SEO)	search engine optimisation (SEO)
l’entonnoir de conversion	conversion funnel

Segmentation et ciblage

French	English
la cible	target audience
le segment de marché	market segment
le persona	buyer persona
le comportement du consommateur	consumer behaviour
l’étude de marché (f)	market research
le focus group	focus group
l’A/B testing (m)	A/B testing
la fidélisation	customer loyalty / retention

Image de marque et positionnement

French	English
l’image de marque (f)	brand image
le positionnement	positioning
la notoriété	brand awareness
la viralité	virality
le bouche‑à‑oreille	word‑of‑mouth
le marketing d’influence	influencer marketing
la campagne publicitaire	advertising campaign
le slogan	slogan / tagline

Examples

Je pense que le taux de conversion va augmenter. Mais je ne crois pas que la campagne soit virale.
The affirmative je pense que is followed by the indicative va augmenter, while the negative je ne crois pas que triggers the subjunctive soit. See subjunctive vs. indicative in doubt & certainty.
L’entonnoir de conversion montre que beaucoup de visiteurs partent sans acheter.
The marketing term entonnoir de conversion is combined with an indicative clause.

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Marketing Analytics, Consumer Behavior & Brand PositioningVocabulary for conversion metrics, audience segmentation strategies, and viral campaigns.Design marketing frameworks and defend strategic brand positions to executive teams.VocabularyB2vocabularyLearn French VocabularyFrench VocabularyComprendre le consommateurThe vocabulary of the corporate workplace, digital networks, and economics was introduced in the corporate workplace and employment lifecycle, the digital universe: devices, software & networks, and macroeconomics, global markets & financial forecasting. This lesson provides the specialised lexicon of marketing: analytics, segmentation, branding, and digital advertising. The contrast between the indicative and the subjunctive after verbs of opinion, studied in the subjunctive vs. indicative dilemma in doubt & certainty structures, is frequently encountered when evaluating marketing data.